📺 Screentime

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“We’re all on our screens too much nowadays.”

We’ve all heard this—some of us even go around saying it. But how true is the cliche? How much time does the average Latino spend looking at a device each week? Let’s use Hispanics in the US as a benchmark, comparing this group to the US population at large.

Whether it be on phones, social networks, or even watching TV the old fashioned way, Hispanics actually have less screentime than most people in the US overall. The only exception is with video-based apps on smartphones, reflecting perhaps longer commutes being punctuated with the latest bingeable drama.

At the highest level, Hispanics spend upwards of ten hours watching TV each week, which sounds high until you realize that the average American is watching nearly 50% more.

But does the actual content being watched differ? Interestingly, the biggest departure between the overall US population and the Hispanic subgroup is with situation comedies (or sitcoms), which are far more popular with non-Hispanics than Hispanics. Remember that next time you want to force a friend to watch The Office.

However, Hispanics on average are proportionately more plugged into everything from feature films and news documentaries to sports events.

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