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🇦🇷 Peso Power
A strong peso can open doors — and close others.
Latinometrics
August 14, 2025 • Reading Time: 2 minutes
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It wasn’t too long ago that Argentina was the cheapest vacation spot around for Chileans, Paraguayans, Uruguayans, even southern Brazilians.
The country’s decades-long economic crisis and dwindling foreign reserves weakened international confidence in its currency, the Argentine peso, making the country cheaper for those who came from abroad. Today, that scenario has flipped back, with the Brazilian beaches of Florianópolis and Buziós once more becoming hotspots for Argentines seeking some sun at a favorable exchange rate.
Late 2023 saw a plummet in the real exchange rate (RER) index, which compares the peso to a basket of international currencies from Argentina’s major trade partners, as newly-elected president Javier Milei cut the peso’s value in half by lifting currency controls which had artificially propped up the currency.
But just look at how far it’s climbed since.
A stronger peso has delivered rapid disinflation, a normalized FX market, and easier access to imported goods.
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