🧱 Cemex's Globalization

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At 24 years old, what were you (or will be) up to?

Finishing college? Marrying your high school sweetheart? Changing jobs?

Well, if you were Lorenzo Zambrano, you were returning to your hometown of Monterrey, Mexico to join the family business, Cemex, after completing your MBA at Stanford. Over the next few decades, particularly as CEO, you’d turn the 1906-founded company – which both your father and grandfather ran prior to their early deaths – into one of the premier cement producers in the world.

Zambrano’s early life and entry into Cemex may read like a cross between Game of Thrones and Succession. But with widespread acquisitions across Europe and the Americas, you could say he cemented (sorry) his family’s legacy, both in the Cemex firm and in Monterrey history.

Under Zambrano, Cemex began its internationalization process in 1992 when it acquired Spain’s two largest cement firms.

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